News from BreathBalanz
Interview with Dave Graveline on “INTO TOMORROW”
about breathing and the influence of Covid -19 on the breathing pattern.


In the News at The Burn In 

CES 2021-01 -14

CES 2021 has hosted the debut of many compelling new products, including the introduction of BreathBalanz, a noteworthy new system that helps users breathe, relax, and sleep easier.

In addition, the product might be able to help coronavirus pandemic survivors with returning to normal breathing patterns.


How BreathBalanz Works and Company Origins

BreathBalanz is a solution that uses a mobile application and a belt-mounted sensor to help people improve health and wellness. The tool guides users through an 80-day program that retrains their respiratory muscles to function naturally. Over time, the system can assist individuals in gaining more energy, feeling less anxious, and sleeping more consistently.


The product utilizes a wearable Bluetooth 5.0 low energy module to monitor the wearer’s respiration. The app, available on Android and iOS, collates and displays a person’s biometric data so that they can see the program’s impact over time.

The Dutch startup behind the device, Breath in Balanz, came into existence after co-founder Sonja Nijhuis discovered the benefits of breathing therapy. She struggled with severe panic attacks until she started using respiratory exercises to regain her equilibrium. In the 2010s, Nijhuis, her co-founder Nellie Bontekoe, and CEO Leo Elenbaas brought their company’s solution to the masses via the Google and Apple App stores.

The firm used capital provided by the Rabobank Innovation Fund and SNN to develop and launch BreathBalanz.

The startup designed its system to aid dysfunctional breathing sufferers and cultivate improved wellness in general. But in the “new normal,” the product can serve another purpose for those recovering from coronavirus infection.


The Road to Recovery

According to the Johns Hopkins University of Medicine, over 92.5 million cases of COVID-19 have been reported since late 2019. Thankfully, vaccines for the virus are currently being deployed worldwide, and medical experts have developed post-treatment recovery protocols. However, the British Medical Journal (BMJ) published an article stating full recuperation from an acute SARS-CoV-2 infection can last several weeks, and breathlessness and fatigue are common symptoms.

While there are no shortcuts to medical rehabilitation, BreathBalanz might be able to give some coronavirus sufferers a bit of relief on the road to recovery.

The system could have applications in the area because its program is not physically taxing. The platform asks users to perform a series of respiration exercises twice a day for 80 days. Its focus is on letting people gain greater understanding and control of their breathing over time. Plus, BREE, its interactive personal coaching algorithm, offers consistent guidance and analytics-based insights.

BreathBalanz might even prove useful to sufferers after their coronavirus recovery is complete. In particular, the system could assist survivors in coping with the heightened stress and anxiety that can accompany the disease. After all, the startup created it to serve as an aid for users living with those exact problems.

To be clear, no medical institution has sanctioned BreathBalanz for use as a COVID-19 treatment. But the product’s potential to help people improve their overall physical and mental wellness is worth investigating, regardless of their medical status.

“We currently provide guidance for former corona patients who have developed a disrupted breathing pattern.”

Sonja Nijhuis

After many years of experience in breathing therapy, Sonja Nijhuis conceived the idea for the BreathBalanz. A method in an interactive application that can improve the breathing pattern by means of training and a sensor. In 2018, she presented the BreathBalanz for the first time at CES, the world’s largest technology fair in Las Vegas. A lot happened after that. A new CEO, back to CES in 2019, the TOP Program via Novel-T, and currently also the guidance provided to former corona patients. This week, Breath In Balanz will be present at CES again, as part of the Novel-T delegation from Twente. This edition with a product. How is Breath In Balanz doing now? And what are their expectations for CES2021?



Before introducing the BreathBalanz, Sonja Nijhuis had her own breathing therapy practice for 15 years. She met people who suffered from various complaints, such as stress, depression, and anxieties, all without any demonstrable reason. “Many of these people also had a disrupted breathing,” Sonja says. She offered breathing programs in her practice, but her clients wanted to be able to do these exercises from home as well. “That is why I launched the first breathing coach app in the Netherlands in 2013. And with 35,000 downloads it seemed a success,” Sonja says proudly. Feedback demonstrated that users also wished to measure their respiratory rate. In 2018, Sonja started to work with sensors that made this possible.



After CES 2019, Sonja came into contact with Leo Ellenbaas, currently the CEO of Breath In Balanz. Together with respiratory therapist Nellie Bontekoe, they started collecting subsidies and looking for partners. With success: in 2019, they obtained, among other things, a TOP arrangement at Novel-T and a loan from Rabobank Meppel.


“We skipped CES2020, but this year we will present the BreathBalanz as a complete product,” Sonja says. “BreathBalanz has been available on Bol.com  and Amazon USA through our website and at our Belgian partner Katrien Geereats since last November. Soon, the product will also be available on Amazon for the American market.” Sonja would have liked to present the product physically at this year’s CES, but because of the pandemic, only virtual meetings are possible. Yet she hopes to enter into discussions with potential partners and investors. Sonja: “We can make a real impact with our product, and at minimum costs. This could be very interesting for consumers and healthcare professionals.”



2020 was the year of COVID-19. Because of this virus, part of the patients even had to be given artificial respiration. “We currently provide guidance to two former corona patients who have developed a disrupted breathing pattern,” Sonja says. “Breath In Balanz helps them train stable breathing.” Sonja always knew that their method was relevant to the international market. She hopes that, as a result of the pandemic, their product can be deployed worldwide for former corona patients. “We hope that the US, which has many corona cases, will come to see our product as a powerful aid,” Sonja says.



Expert by experience and respiratory expert Sonja is ready to start innovating with new partners and investors. According to Sonja, this is possible with a powerful team, good partners, and committed investors. “We can’t deny it: breathing is at the basis of our very existence, and therefore important to all of us,” Sonja concludes.


From 11 January, Breath In Balanz will present their innovation at the world’s largest technology fair CES, as part of the Novel-T delegation from Twente. The fair will be held online this year.

1.Newsletter from BreathBalanz  (finished)

Pre-order the BreathBalanz now!

From €199,- temporarily just for € 99,-

Grab this unique opportunity to improve your breathing pattern to improve once and for all!

Train your breathing with the BreathBalanz – app and sensor.
This way you keep track of how you breathe and live how to optimally use your diaphragm.
Balanced breathing helps you sleep better, gives you more energy and increases your resistance.

Because we want to give you a hand with your resistance, especially during corona times,

You can now order the BreathBalanz for no € 199 but only € 99 in our new webshop. 

In this period of keeping a distance is the BreathBalanz for care professionals a great opportunity to treat people.

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